Real World NZ · Kitchen Starter Bundle · $100
Gentle On Sensitive Hands.
If supermarket chemicals kill worms in Wayne's septic system, imagine what they do to your skin every time you wash dishes. Switch to plant-based cleaning that's gentle on eczema and sensitive skin.
★★★★★ 500+ 5-Star Reviews · Made in Hawke's Bay · Plant-Based · No Nasties
Kitchen Starter
Plant-Based · Gentle On Skin · No Harsh Chemicals
Kitchen Starter Bundle
Dishwash Liquid + Bench Spray + Hand Wash — $100
"My hands were cracked and bleeding from supermarket dish liquid. Within a week of switching to Real World, the difference was incredible. My skin is finally healing."
— Lisa M., Wellington
Everything you need for a plant-based kitchen — Dishwash Liquid, Bench Spray, and Hand Wash. All made in our own factory in Hawke's Bay from NZ native botanicals. No synthetic chemicals that strip and irritate sensitive skin. Gentle on eczema, gentle on your hands. Free shipping NZ-wide.
Get Your Kitchen Starter — $100Free Shipping · Plant-Based · Gentle On Sensitive Skin
Supermarket Cleaners Leaving Hands Cracked And Dry
Harsh Synthetic Chemicals Stripping Your Skin
Gentle On Sensitive Skin And Eczema
Made In Hawke's Bay From Plant-Based Ingredients
The Plant-Based Solution
If It Kills Worms, Imagine What It Does To Your Skin.
Wayne and Sue on Waiheke Island built worm farms as a natural septic system. But supermarket dish liquid was killing every worm — wiping out the ecosystem that processed their wastewater. If those chemicals are lethal to living organisms, imagine what they're doing to your skin every time you wash dishes — stripping natural oils, triggering eczema flare-ups, and leaving your hands cracked and raw.
When Wayne switched to Real World, the worms came back by the thousands. That's the proof — our plant-based formulas are genuinely gentle. Gentle enough for worms to thrive in, gentle enough for your sensitive skin.
- 100% plant-based formulas — no synthetic surfactants or petrochemicals
- Gentle on eczema, dermatitis, and sensitive skin
- Made with NZ native botanicals in our own factory in Hastings
- Gentle enough for worm farms — gentle enough for your hands
- Actually works — cuts through grease, grime, and bacteria without compromise
The Kitchen Starter Bundle gives you everything you need — Dishwash Liquid, Bench Spray, and Hand Wash — all plant-based, all formulated to clean without stripping or irritating your skin.
Get Your Kitchen Starter — $100What's Inside
Your Kitchen Starter Bundle
Dishwash Liquid
Horopito & Mint Leaf. Cuts grease without stripping your skin — gentle on sensitive hands.
$50.00
Bench Spray
Horopito & Mint Leaf. No harsh fumes, no skin irritation — plant-based and effective.
$34.00
Hand Wash
Harakeke & Blood Orange. Moisturising, plant-based — soothes rather than strips sensitive skin.
$45.00
Powered By NZ Natives
Honestly Formulated.
Kōwhai Extract
NZ's golden native, rich in antioxidants that protect skin from environmental stress and help restore a healthy, even tone.
Koromiko Extract
A traditional Māori healing plant, Koromiko is rich in tannins and flavonoids that soothe, tone, and strengthen the skin barrier.
Horopito Extract
Known as NZ's natural pepper plant, Horopito contains polygodial — a powerful anti-inflammatory and antifungal compound that calms irritated, reactive skin.
Mānuka Honey
Nature's most powerful healer. Rich in MGO — a unique antibacterial compound found only in NZ Mānuka — it deeply nourishes, repairs cracked skin, and locks in moisture.
What Our Customers Say
Real People. Real Relief.
★★★★★ 4.9 out of 5 · 500+ verified reviews across all products
My Hands Finally Healed
"I've had eczema on my hands for years and supermarket dish liquid made it unbearable — cracked, bleeding, painful. Within two weeks of switching to Real World, my skin started healing. I actually look forward to doing dishes now."
No More Rubber Gloves
"I used to wear rubber gloves every time I washed dishes because the chemicals destroyed my skin. With Real World, I don't need them anymore. The dish liquid is gentle but still cuts through grease perfectly. Game changer."
Sensitive Skin Approved
"My dermatologist told me to avoid all synthetic surfactants. Real World is the only dish liquid I've found that's genuinely plant-based and doesn't trigger a flare-up. My hands feel soft instead of stripped and raw."
Eczema Relief At Last
"I've tried every 'sensitive' supermarket brand and they all made my eczema worse. Real World is different — truly plant-based, no hidden nasties. My hands haven't flared up once since I switched. The hand wash is beautiful too."
Kitchen Bundle Is Perfect
"The Kitchen Starter Bundle is exactly what I needed. Dish liquid, bench spray, and hand wash — all gentle on my sensitive skin. No more dreading the washing up. My hands feel moisturised instead of destroyed. Worth every cent."
Finally Something That Works
"I read about Wayne's worms being killed by supermarket dish liquid and thought — no wonder my hands are wrecked. Switched to Real World and the difference is night and day. My skin is healing and the products actually clean better than the harsh stuff."
Made By Us. For Your Skin.
Made In Our Own Factory In Hastings.
We started Real World because we couldn't find cleaning products that were genuinely gentle on skin. Everything in the supermarket claimed to be 'sensitive' but was still packed with synthetic surfactants, artificial fragrances, and petrochemicals that left our hands dry and irritated. So we built our own factory in Hastings, Hawke's Bay, and started making them ourselves.
Every bottle is formulated and filled by our team using NZ native botanicals — Kōwhai, Koromiko, Horopito, and Mānuka Honey. No synthetic fragrances, no petrochemicals, no greenwashing. Just honest products that clean your home without punishing your skin.
— Nicola & Adam, Founders of Real World
